SHOEI Gallery Birmingham
SHOEI Gallery Birmingham is the UK's only official SHOEI Gallery, a flagship motorcycle helmet destination directed from SHOEI's headquarters in Japan. Joining locations in Paris and Barcelona, Birmingham is the brand's first UK Gallery, bringing the complete SHOEI motorcycle helmet range under one roof: every model, size, and colourway, alongside genuine SHOEI spares and official merchandise.
At the heart of the Gallery is the SHOEI Personal Fitting System (PFS), a bespoke helmet fitting service that customises your lid for comfort, security, and protection. Whether you're a daily commuter or a seasoned track rider, our expert team will measure, adjust, and fine-tune your helmet until the fit is perfect.
Visit Us
4 College Street, Birmingham B31 2US
Free motorcycle parking is available directly outside the store. Three hours free car parking can be found in the M&S car park directly behind the building. We're a short walk from Birmingham city centre and well connected by rail.
SHOEI Gallery Opening Times:
Monday: Closed
Tuesday: Closed
Wednesday: 10am - 6pm
Thursday: 10am - 6pm
Friday: 10am - 6pm
Saturday: 9am - 5pm
Sunday: 10am - 4pm
what3words address: ///trips.them.guards
More than a Retail Store
Choosing a motorcycle helmet is one of the most important decisions a rider makes. At SHOEI Gallery Birmingham, our trained team guide you through the full range, from the race-proven X-SPR Pro and sport-touring GT-Air 3 to the adventure-ready Hornet ADV 06 and retro-styled Glamster 06, helping you find the right helmet for your riding style and head shape.
The SHOEI Personal Fitting System (PFS) goes beyond a standard helmet try-on. Using a precise fitting process developed by SHOEI in Japan, our team adjust internal padding and liner components to match your individual head shape, eliminating pressure points, reducing noise, and maximising protection. It's the closest thing to a bespoke, made-to-measure helmet. Book your PFS appointment →
Explore the brand
Located in Longbridge, Birmingham, just a few minutes' walk from Longbridge train station, the SHOEI Gallery is a hands-on brand experience for any rider who takes motorcycling seriously. Explore SHOEI's design philosophy up close: from the composite shell technology behind each helmet to the race data gathered by SHOEI-sponsored athletes competing at the highest levels of motorsport.
The Gallery stocks exclusive limited-edition graphic helmets and seasonal colourways not always available through standard retailers, alongside a curated selection of SHOEI apparel and accessories. If you're serious about your helmet, there's nowhere better to start.
Looking for the perfect gift for a rider? Purchase a SHOEI Gallery Gift Card online and redeem it in-store against helmets, accessories, merchandise, and more in store!. Click Here to Buy a Gift Card
